| All Things
Being Equal,
People do Business with, and Refer Business to, People
They Know, Like, and
Trust.
In business, rarely is the playing field equal.
Long-term success requires you to educate prospects and clients
to think of you
and only you whenever anything is brought up concerning your
business.
When it comes to professional services, expertise
is assumed. Who hires a business professional they have little
or no confidence in? Marketing professional services is often a
popularity contest.
The ability to connect a face with a product
or service helps the buyer feel more comfortable making a purchasing
decision. People
make buying decisions based on what is most familiar. Familiarity
breeds trust. Trust generates goodwill. Goodwill makes it safer
to buy... all things being equal.
Despite the best of intentions,
it is not always possible to remain in contact with prospects,
clients, and referral sources
as often
as you would like. There is no guarantee you will be the first
person customers think of should a need for your services arise.
You are the reason clients use your company’s
services. It’s because of you; clients don’t feel like
a number, they’re working with a friend. Too often, business
professionals take this relationship for granted.
That is why I
have introduced two proven, cost-effective marketing tools designed
to reinforce your goodwill and to provide a continual
reminder of who you are and what you do.
Below are samples of photo
notecards and notepads. Using a photograph with your communications
creates a connection with the recipient in a way words alone cannot.
You are making the reader feel they are communicating with you
as an individual, not a company.
In spite of all the high-tech devices available, people are constantly
searching for a pad of paper to write down notes of all types.
Why not have them see your face, company name, and phone number
at the same time? You are creating a subliminal imprint of you
and your services every time they use the pad. The biggest challenge
with any marketing program is implementation. Who has the time?
That is why I am making it easy by providing
a complete turn-key solution. My service includes:
- Design of your notepad/notecard
- File preparation, and
- Printing of the finished product
We can even update your business
portrait complete with facial retouching to make you look your
best.
Photo notecards and notepads are comparable in
cost to business cards, yet their return on investment can be significantly
greater.
Call me today at 508-655-9595 to discuss how
to take advantage of my proven marketing service and save money
in the process.
| “People don’t
care how much you know until they know how much you care
– about them and
their problem.” |
– Cavertt Roberts, founder National
Speakers Association |
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Mark Till Consulting |
